Guerrilla Marketing for Top of Mind Awareness

 In case-studies

Client

Scion | A Car Company

Objective

Create top of mind awareness by aligning the brand with their target demographic of young influencers.

Solution

Aligning with a trend setting demographic is a powerful branding opportunity.  Näkturnal utilizes its extensive connections and knowledge of the demographic to find appropriate connections for the Scion brand throughout the entire North East region of the US. We research and produce events, develop subtle sponsor integration, provide brand ambassadors, and purchase branded promotional items to be used for giveaways and data collection.  Our creative integration and strong relationships help overcome the challenge of the event organizers’ concerns with maintaining artistic integrity.

Outcome

Scion was so satisfied with our service and understanding of the demographic alignment that they consistently hired us exclusively over the course of 7 years.

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