Sponsorship Acquisition for Progressive Arts Events

 In case-studies


VIA | Music and New Media Festival


Initiated in 2010, the VIA Music & New Media Festival brings together the best artists from Pittsburgh and around the world to perform together over the course of 5 days with 40+ hours of programming. Bands, DJs and producers are paired with visual artists for one-of-a-kind performances that may only be seen once in a lifetime.

Näkturnal’s objective is to alleviate the budget through cash sponsorships and product/ service donations and assist with event execution, marketing, and promotions.


Näkturnal approaches local and national companies to sponsor the festival each year. In addition to securing funding, Näkturnal manages sponsorship execution for the brands and provides detailed overviews of the effectiveness and reach of their investment.

Sponsor Testimonial

Working with Näkturnal over the past few years has been a very positive experience. The Näkturnal girls bring a nice mix of professionalism and energy that cannot be found with larger firms. Their attention to detail and hustle behind the scenes make the events they plan appear seamless, to the event attendees and sponsors. As Creative Director for Port Authority, Näkturnal’s alternative connections allow us to reach the urban, culturally aware, transit hip audience we need to reach. Our association with Näkturnal helps us find and reach that elusive audience.

Tim Frank, Director of Creative Services
Port Authority of Allegheny County

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