When one of our founders, Kellee Maize decided to focus full time on her music, we began an online campaign to optimize her website and expand her brand awareness. As the music industry has evolved so rapidly in the past decade, standing out amongst the millions of other independent artists, without the support of a major label, is no small task. We focused on what made her unique, the fact she was a female rapper, in a time before Nicki Minaj, in a male dominated industry. With thousands of people searching “female rapper” a month, we set out to make her the top result for this keyword.
What we did
Revamped & Managed Website / Managed and Expanded Social Media Presence to Current Reach of Over 525K / Secured Hundreds of Articles Including Press From XXL, Pigeons and Planes, and Huffington Post / Optimized Kelleemaize.com to the Top Result for “Female Rapper”