Challenge
Näkturnal has had the great fortune over the past several years of being able to work with the Pittsburgh Cultural Trust on a very regular basis. The Trust has committed all efforts since their inception towards transforming areas of our Downtown into revitalized and thriving cultural hotspots for the city of Pittsburgh. Näkturnal has played a huge role is this effort. Since 2006, Näkturnal has provided street teams to promote ticket discounts and upcoming shows for the Pittsburgh Cultural Trust at events such as quarterly Gallery Crawls, First Night, Light Up Night, and the Three Rivers Arts Festival. Since 2009 we have assisted the Trust in analyzing public perception and interest through the implementation of street teams and brand ambassadors at Trust events. These efforts have been proven beneficial by polishing the events into even better concepts.
Our Client
Pittsburgh Cultural Trust
What we did
Market Research / Management of On-Site Brand Representation