Sweet Revenge hired Näkturnal to assist in the promotion of their Pittsburgh based #MADEINPA Campaign. Sweet Revenge is a 77 proof whiskey liqueur that is unique for its blend of sour mash and strawberry-citrus flavor, as well as its distinctly vivid pink hue. We organized, promoted, and executed various bar promotions, guerrilla marketing ventures, and the Sweet Revenge Night Out which took place during the campaign. Näkturnal was not only successful in boosting brand recognition of Sweet Revenge by significant margins, but we also raised tangible awareness and funds for Living Beyond Breast Cancer, an organization committed to connecting sufferers of breast cancer with a community of support and helpful information. During the campaign, Näkturnal oversaw large scale video projections, sidewalk chalkings, arranged special giveaways, and built account relationships. On top of the successful awareness campaign, Näkturnal was able to collect volumes of marketing data that can be used productively for all future campaigns.
What we did
Activated Promotional Model Samplings / Executed Sidewalk Chalking / Video Projection Coordination / Event Planning & Production / Managed Poster Distribution